New Collection — 2026

Rada

You were always meant
for beautiful things.

A delicate red string. 24k gold-plated beads. Tied with three knots — worn for life. Created for everyone who has always belonged in beautiful things.

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Red String Bracelet From $89
I

The Bracelet

Crafted for every wrist,
every story.

Our signature red string bracelet distills centuries of meaning into a single, exquisite object. Each piece is tied by hand — once, intentionally, for life.

Material 24k Gold-Plated Beads
Cord Hand-dyed crimson silk
Ritual Tied with three sacred knots
Wear Water-resistant, always on
Starting from $89
Add to Collection
I
24k Gold-Plated Beads

Pure 24 karat gold plating on every bead — the highest purity available. Rich, warm, and built to last through every season of your life.

II
Delicate Red String

A deep crimson cord tied with three sacred knots — a ritual of intention. Sized at the moment of tying, it remains close to the wrist, always.

III
Wear It Always

Water-resistant, durable, and designed for every day. A quiet presence on your wrist — a reminder of who you are and what you have chosen.

The Meaning

Ancient symbols.
Modern intention.

"The red thread has carried power, protection,
and fate across centuries."

— Ancient Tradition
Protection

From Kabbalah to East Asian tradition, the red string is worn as a shield — a barrier against negative energy, misfortune, and the evil eye.

Fate & Connection

The red thread of fate — an invisible cord connecting those destined to meet, regardless of time, place, or circumstance.

Daily Intention

Every glance at your wrist is a quiet reminder — of who you are, what you carry, and the person you are choosing to become.

Our Story

Luxury was never
meant to exclude you.

RADA was born from a single, honest belief: that beautiful things should be for everyone.

For anyone who wakes up and decides — today, I choose to feel extraordinary. We began with the most truthful piece of jewelry we could imagine.

"The most powerful accessory is the one you forget you're wearing — because it simply became part of you."

12K+ Customers
Worldwide
40+ Countries
Reached
4.9 Average
Rating
98% Would
Recommend
Worn & Loved

Real people. Real stories.

"
★★★★★

"I wore this to a black-tie event and received more compliments than anyone in the room. Nobody believed me when I told them the price."

Sophia M.
New York, USA
"
★★★★★

"I've spent thousands on jewelry. This bracelet makes me feel just as powerful — and I wear it every single day without a second thought."

James R.
London, UK
"
★★★★★

"I bought one, then three more as gifts. The quality and meaning behind it is beautiful. RADA truly understands what luxury should mean."

Aisha K.
Dubai, UAE
Your Wrist. Your Story.

Rada

Luxe Design
Delicate red string · 24k gold-plated beads · Tied with three knots $89 Crafted to last a lifetime · 30-day returns
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Free shipping on orders over $200